"Allure" the quality of being powerfully and mysteriously attractive and fascinating.

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About us

We are a Northern California founded and based small team that is women owned and operated. We launched our global online shop in October 2023 with our main goal to connect to other crystal lovers across the globe. October 2025, two years after launching, we are excited to announce you can now find us featured at Sea Salt Therapy at 3199 S. Bascom Ave in Campbell, CA! If you're local south bay, you can grab your ordered items at Sea Salt Therapy by selecting "order pickup" at checkout.

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Our commitment to you

To provide unique crystal options for you regardless of where you are in your crystal journey; we have something for everyone! We also know how important it is to know exactly what you're ordering online which is why each item posted has weight, dimensions and natural daytime lighting in photos are included on each listing. You can trust the crystals, stones, minerals and fossils in our shop are natural forming and unaltered (created by our awesome earth) unless otherwise stated on the description listing. All of our crystals and items in our shop are all cleansed before shipment.

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Why buy from us

We value quality and uniqueness over quantity. Each specimen in our shop is sourced by us; we do not have a specific vendor or wholesaler.  Supporting other small businesses is important to us! This is why we buy our jewelry mounts and necklace chains from other small businesses (local California and U.S. domestic only).

 

We do not use Styrofoam or new single use plastics when shipping our items. We ship with 100% composable packing peanuts made from corn; a sustainable resource and we re-use plastic packaging materials.
 

Customer reviews

We value our customers' feedback! You can view customer feedback on our verified Google business page here as well as our verified Instagram page here under the 'customer reviews' highlight. Thanks for shopping small! 

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Disclaimer 

All items on our site are described, weighed, measured and photographed to the best of our ability. The item you see listed is the exact item you will receive unless otherwise specified on the listing description. Due to the natural formation of the crystals, minerals, fossils and stones, slight inclusions and/or color variations dependent on lighting are to be expected. Please note, the crystal properties listed are not intended to replace, diagnosis or confirm any ailments. We recommend to consult your doctor or health care professional when seeking medical advice and/or treatment.

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Connect with us!

We'd love to connect with you and see your new crystals! Tag us on your posts and stories #alluriancrystals

If you need additional photos or videos, don't hesitate to email us info@alluriancrystals.com, call/text (408) 320-6929 or send a direct message to our Instagram @alluriancrystals. We respond to all inquires within 48-72 hours.